[Posted
Feb 16, 2009]

In this age, the performance of yajña has been forbidden because no one can properly chant the Vedic mantras. If Vedic mantras are chanted properly, the desire for which a sacrifice is performed must be successful. Therefore the Hare Krishna chant is called the maha-mantra, the great, exalted mantra above all other Vedic mantras, because simply chanting the Hare Krishna maha-mantra brings so many beneficial effects.
As explained by Sri Chaitanya Mahaprabhu (Shikshashtaka 1):
cheto-darpana-marjanam bhava-maha-davagni-nirvapanam
shreyah-kairava-chandrika-vitaranam vidya-vadhu-jivanam
anandambudhi-vardhanam prati-padam purnamritasvadanam
sarvatma-snapanam param vijayate shri-krishna-sankirtanam
"Glory to the Sri Krishna sankirtan, which cleanses the heart of all the dust accumulated for years and extinguishes the fire of conditional life, of repeated birth and death. This Sankirtan Movement is the prime benediction for humanity at large because it spreads the rays of the benediction moon. It is the life of all transcendental knowledge. It increases the ocean of transcendental bliss, and it enables us to fully taste the nectar for which we are always anxious." [Chaitanya-charitamrita Antya 20.12]
Therefore, the best performance of yajña given to us is the sankirtana-yajña. Yajñaih sankirtana-prayair yajanti hi sumedhasah (Srimad-Bhagavatam 11.5.32: "In the age of Kali, intelligent persons perform congregational chanting to worship the incarnation of Godhead who constantly sings the names of Krishna."). Those who are intelligent take advantage of the greatest yajña in this age by chanting the Hare Krishna maha-mantra in congregation. When the Hare Krishna mantra is chanted by many men together, the chanting is called sankirtan, and as a result of such a yajña there will be clouds in the sky (yajñad bhavati parjanyah [Bhagavad-gita 3.14: "All living bodies subsist on food grains, which are produced from rains. Rains are produced by performance of yajña [sacrifice], and yajña is born of prescribed duties."]). In these days of drought, people can gain relief from scarcity of rain and food by the simple method of the Hare Krishna yajña. Indeed, this can relieve all of human society. At present there are droughts throughout Europe and America, and people are suffering, but if people take this Krishna consciousness movement seriously, if they stop their sinful activities and chant the Hare Krishna maha-mantra, all their problems will be solved without difficulty. In other processes of yajña there are difficulties because there are no learned scholars who can chant the mantras perfectly well, nor is it possible to secure the ingredients to perform the yajña. Because human society is poverty-stricken and men are devoid of Vedic knowledge and the power to chant the Vedic mantras, the Hare Krishna maha-mantra is the only shelter. People should be intelligent enough to chant it. Yajñaih sankirtana-prayair yajanti hi sumedhasah [Srimad-Bhagavatam 11.5.32]. Those whose brains are dull cannot understand this chanting, nor can they take to it.
In 1972, the South Indian state of Andhra Pradesh was stricken by a severe drought that affected millions. Hoping that the International Society for Krishna Consciousness would provide assistance, T. L. Katidia, Secretary of the Andhra Pradesh Relief Fund Committee, wrote to Srila Prabhupada. Srila Prabhupada responded with this surprising and edifying letter.
Revered Swamiji,
The residents of the twin cities are happy to have this opportunity to meet you and your esteemed followers. You may be aware that due to inadequate rainfall during the last two years and its complete failure this year, more than half of our state [Andhra Pradesh, a state in southern India] is in the grip of a serious drought. With a view to supplement governmental efforts to combat this evil, a Central Voluntary Organization of citizens drawn from various walks of life has been set up. The members of this organization surveyed the areas affected by drought. The situation is pathetic. There are villages where drinking water is not available for miles. Due to scarcity of fodder, the cattle owners are parting with their cattle for a nominal price. Many of the stray cattle are dying away due to unavailability of fodder and water. The food problem is also very serious. Due to high prices of food grains on the open market, purchase of grains at market prices is beyond the reach of poor villagers, with the result that at least five to six million people are hardly having one meal a day. There are many who are on the verge of starvation. The entire situation is most pathetic and heartrending.
We therefore appeal to your revered self to consider how your Society could best come to the rescue of these millions of souls who are in unimaginable distress. The Committee would like to suggest that members of your Society appeal to the bhaktas [devotees] attending your discourses to contribute their mite to the Andhra Pradesh Relief Fund.
The Committee is prepared to send some of its representatives along with members of your Society wherever you wish to distribute prasada to the hungry millions in the state.
As manava-seva is madhava-seva ["Service to man is service to God"], the Committee is confident that even a little effort by your gracious Society will go a long way in mitigating the sufferings of hundreds and thousands of people.
Yours ever in the service of the Lord,
T. L. Katidia, Secretary
Andhra Pradesh Relief fund Committee
Hyderabad, India
My dear Mr. Katidia,
Please accept my greetings. With reference to your letter and your personal interview, I beg to inform you that without pleasing the Supreme Personality of Godhead, no one can become happy. Unfortunately people do not know who God is and how to make Him happy. Our Krishna consciousness movement is therefore meant to present the Supreme Personality of Godhead directly to the people. As stated in the Srimad-Bhagavatam, Seventh Canto, Sixth Chapter: tushte cha tatra kim alabhyam ananta adye/ kim tair guna-vyatikarad iha ye sva-siddhah ["Nothing is unobtainable for devotees who have satisfied the Supreme Personality of Godhead, who is the cause of all causes, the original source of everything."].
The idea stated in this verse is that by pleasing the Supreme Personality of Godhead, we please everyone, and there is no question of scarcity. Because people do not know this secret of success, they are making their own independent plans to be happy. However, it is not possible to achieve happiness in this way. On your letterhead I find many important men in this country who are interested in relieving the sufferings of the people, but they should know for certain that without pleasing the Supreme Personality of Godhead all their attempts will be futile. A diseased man cannot live simply on the strength of the help of an expert physician and medicine. If this were so, then no rich man would ever die. One must be favored by Krishna, the Supreme Personality of Godhead.
Therefore if you want to perform relief work simply by collecting funds, I think that it will not be successful. You have to please the supreme authority, and that is the way to success. For example, due to the performance of sankirtan here, the rain has begun to fall after a drought of two years. The last time we performed a Hare Krishna Festival in Delhi, there was imminent danger of Pakistan's declaring war, and when a newspaper man approached me for my opinion, I said there must be fighting because the other party was aggressive. However, because of our Sankirtana Movement, India emerged victorious. Similarly, when we held a festival in Calcutta, the Naxalite [Communist] movement stopped. These are facts. Through the Sankirtan Movement we can not only get all facilities for living, but also at the end can go back home, back to Godhead. Those who are of a demoniac nature cannot understand this, but it is a fact.
I therefore request you, as leading members of society, to join this movement. There is no loss on anyone's part for chanting the Hare Krishna mantra, but the gain is great. According to Bhagavad-gita (3.21), what is accepted by leading men is also accepted by common men:
yad yad acharati shreshthas
tat tad evetaro janah
sa yat pramanam kurute
lokas tad anuvartate
"Whatever action a great man performs, common men follow in his footsteps. And whatever standards he sets by exemplary acts, all the world pursues."
The Sankirtan Movement of Krishna consciousness is very important. Therefore, through you I wish to appeal to all the leading men of India to accept this movement very seriously and give us all facility to spread this movement throughout the world. Then there will be a very happy condition, not only in India but all over the world.
Hoping this will meet you in good health,
Your ever well-wisher,
A.C. Bhaktivedanta Swami